6 Brands Doing Instagram Stories Right
Earlier this year, Instagram announced its goal to make Stories their number one focus for communication. In other words, it’s time to amp up how your brand uses IG Stories. Done right, Stories can help [...]
How Brands Can Use the Right Language to Speak To Customers Authentically
Learn how creating a brand voice, conducting customer research, and crafting concise product messaging can help brands speak to their customers authentically. Do your customers trust you? According to a [...]
How to Navigate Social Media During a Crisis
Social distancing has become the new norm these days, but when it comes to social media, more people are online than ever. In fact, at this moment there are over 25M posts sharing #stayhome on [...]
How to Use Great Content to Stay Top of Mind
Learn how different types of targeted content can keep your brand top of mind with customers in any stage of your marketing funnel—from awareness to advocacy. Whether you sell a product or provide a service, [...]
Comprehensive Content Marketing: Beyond the Blog
“We need to stop interrupting what people are interested in and be what people are interested in.” - Craig Davis (J. Walter Thompson) Content marketing is the tactic [...]
SEO Marketing: A Five-Step Process to Build Brand Awareness
We’ve all heard the saying “content is king.” But gone are the days of “if you build it, they will come.” Brands need an effective SEO marketing strategy to attract the right customers and build [...]
SEO Writing: Know What Your Audience Is Searching For In 2020
Over 3.5 billion Google searches are made every day. Studies have shown that over 50% of searchers click on the top three search results, while less than 25% make it past the first page. That's [...]
How to Conduct an Interview (And Turn It Into Great Content)
As the content marketing manager here at Amplify, I conduct a lot of interviews. And I’m not talking about the “let’s go over your resume” type of interview. I interview industry experts, artists, audio engineers, [...]
Content Marketing Examples: 5 Brands That Are Nailing It
Here at Amplify, we’re equally obsessed with all things marketing as we are with all things music. We spend just as much time researching the latest content marketing trends as we do researching the newest [...]
Rethinking Your Content Marketing Strategy for 2020
What Do Consumers Want? A quality content marketing strategy is a must for brands in 2020. Consumers are more skeptical than ever, and companies need to reach them in new ways that go beyond traditional [...]