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How to Navigate Social Media During a Crisis
Social distancing has become the new norm these days, but when it comes to social media, more people are online than ever. In fact, at this moment there are over 25M posts sharing #stayhome on Instagram and 6.1M posts using #socialdistancing. And by the time you read this, there will [...]
Crisis PR Strategies for Music Industry Companies
As the COVID-19 pandemic completely alters the music industry as we know it, communications and public relations efforts must be extra-vigilant. In order to keep the music playing and keep your brand thriving, you must adopt thorough, honest and empathetic crisis public relations strategies. In a matter of weeks, the [...]
How to Use Great Content to Stay Top of Mind
Learn how different types of targeted content can keep your brand top of mind with customers in any stage of your marketing funnel—from awareness to advocacy. Whether you sell a product or provide a service, high-quality content is essential for engaging with your customers. Since the COVID-19 crisis began, people [...]
Comprehensive Content Marketing: Beyond the Blog
“We need to stop interrupting what people are interested in and be what people are interested in.” - Craig Davis (J. Walter Thompson) Content marketing is the tactic of choice for today’s most exciting and forward-thinking brands. It helps them communicate their positions, [...]
SEO Marketing: A Five-Step Process to Build Brand Awareness
We’ve all heard the saying “content is king.” But gone are the days of “if you build it, they will come.” Brands need an effective SEO marketing strategy to attract the right customers and build a lasting audience. Here at Amplify, we’ve been doing content marketing for nearly a decade. [...]
Influencer Marketing Examples: 5 Brands Doing It Right in 2020
Brands are learning that influencer marketing campaigns need to be more strategic and well thought-out in order to achieve successful results. Where mega and macro influencers used to be the main point of focus, micro and nano influencers are now starting to be used more than ever before. Brands are [...]
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Think you might be a good fit? Here’s what we’re looking for.
- Your brand makes products for the music, creator, automotive, or outdoor markets
- You’re willing to invest in creating great content
- You care about results