Here at Amplify, we’re equally obsessed with all things marketing as we are with all things music. We spend just as much time researching the latest content marketing trends as we do researching the newest audio gear—and we have a profound appreciation for brands that invest time and resources to create blogs that inform, educate, and inspire the artist in all of us. Here are five content marketing examples from audio industry lifestyle blogs that are leading the charge in content marketing.
Ableton
Ableton is a brand that has long inspired musicians, sound designers, and artists to produce amazing music through their unique software and hardware—but their inspiration doesn’t stop there. They invest heavily in their blog, publishing dynamic content that covers everything from upcoming events and software updates to artist interviews and sound library downloads.
By blending and balancing education with inspiration and sprinkling in different forms of media, Ableton has created an interactive hub that appeals to the masses and doesn’t simply focus on their existing customer base. A great example of this is their “One Thing” video series, where artists share “one thing that keeps their creativity flowing.”
Bang & Olfusen
Bang & Olfusen designs high-end consumer electronics that blend revolutionary sound and modern design—and their aptly named blog, Sound Matters, is a direct reflection of that heritage. It’s an impressively curated compilation of interviews, stories, and podcasts that use sound, design, and art as underlying themes. Each story and interview is expertly written, and each podcast episode is skillfully produced, and it’s all presented in a clean, interactive format.
Through this blog, Bang & Olfusen has fashioned a digital space that will make any type of artist feel at home. They carefully weave their brand and their products when it makes sense, but they always seem to use inspiration as their ultimate driving force.
Blue Microphones
For 20 years, Blue has helped musicians and podcasters find and amplify their voices. By coupling cutting-edge design with state-of-the-art technology, Blue has become an industry leader and with the recent launch of their new blog, Sound Mind, their influence extends far beyond their award-winning product line.
Sound Mind is a collection of stories that “explore the role of sound in the world around us,” including tutorials that share helpful tips and tricks for all things recording. The tone of the writing is casual and fun, which makes the technical pieces much more digestible for the average consumer. High-quality imagery is thoughtfully scattered throughout each story and tutorial, which creates a dynamic, three-dimensional feel.
The Amplify team is responsible for conceptualizing and developing the blog, and our writers continue to contribute interesting pieces on a monthly basis. You can read more about our work on the Sound Mind blog here.
Leon
Leon is made up of incredibly talented designers, engineers, and craftsmen who are just as passionate about art as they are about audio. Their custom speakers, sound sculptures, and audiovisual treatments blur the lines between design and technology—and their blog, The Sounding Board, gives their audience a behind-the-scenes look into the Leon world.
When browsing The Sounding Board, you get the feeling that you are looking “into the heart, mind, and soul of Leon.” They delve into their design process, they interview their employees, and they highlight their partnerships. Their “Behind The Scenes” series humanizes does a phenomenal job at humanizing the brand and making them more reliable and relatable.
Seymour Duncan
Since 1976, family-owned brand Seymour Duncan has been helping musicians find their signature sound. To put it simply, they stand for great music and the people who make it—and so does their blog.
Each article on the Seymour Duncan blog is expertly written. Their stories appeal to musicians all around the world, making this blog an excellent vehicle for brand awareness. The “Seymour’s Studio” video series adds a human element to the brand, which makes them more approachable for both existing and potential consumers.
Feeling inspired after checking out these amazing content marketing examples? Contact our content marketing team today to help you start a lifestyle blog for your brand.
