LEXICON GOES TO THE GENESIS OPEN Comprehensive Digital Campaign Drives Awareness of Luxury Partnership CHALLENGE As one of the most revered stops along the PGA TOUR, the Genesis Open brings the world’s best golfers and their biggest fans together for a week of luxurious on-course experiences. When Lexicon—the chosen audio partner for Genesis premium [...]

AVID GOES INDIE WITH PRO TOOLS FIRST All-new product messaging helps Avid appeal to independent musicians like never before. CHALLENGE Pro Tools is the industry standard DAW for producing today’s recorded music. And with Pro Tools Cloud Collaboration, professional studios around the world can connect with artists remotely to create new music. So when [...]

MAROON 5: POWERED BY PRO TOOLS Best-selling artist embraces Pro Tools Cloud Collaboration in this three-part video series. CHALLENGE For Maroon 5 and producer/engineer Noah Passavoy, making a record means sending session files between home studios, tour buses, and historic recording studios around the world. Ahead of their 2017 release, Red Pill Blues, Maroon [...]