AMP UP NYC Helping New York City’s leading music education program find their voice. CHALLENGE Amp Up NYC is a joint partnership between Berklee College of Music, Little Kids Rock, and New York City. Without a messaging framework in place, Amp Up NYC was having trouble expressing the benefits of the program [...]

BERKLEE COLLEGE OF MUSIC Crafting strategic messaging for the nation’s top music education organization. CHALLENGE Berklee College of Music operates five music programs under the Berklee City Music umbrella. However the purpose of each program was unclear to students, parents, and educators. So in 2014, Berklee’s leadership engaged Amplify to craft a ten-year vision [...]

Rebranding Case Study—Blue Microphones Rebrand product messaging and web content to appeal to content creators, gamers, YouTubers and podcasters. In this rebranding case study, we’ll explore how Amplify helped the Blue team at Logitech rebrand their product messaging and web content to appeal to content creators like gamers, YouTubers and podcasters. [...]