BREATHING NEW LIFE INTO AKG Comprehensive social strategy drives exponential growth for industry icon. CHALLENGEWith over 70 years of experience, AKG is one of the industry’s foremost innovators of microphones and headphones. But that’s only half the story. They also produce lifestyle headphones that live up to their pro heritage and meet the needs [...]

SEYMOUR DUNCAN—A MODERN CLASSIC Fully integrated marketing leads a classic brand into the future. CHALLENGE Seymour Duncan pickups have been the choice of guitar gods since Hendrix. They were one of the first companies to not only create replacement guitar pickups, but create models that broke new ground and satisfied the ear [...]

JBL PROFESSIONAL—A MASTER CLASS SUCCESS Creative Direction and Content Creation Taps Into a Youthful Audience CHALLENGE HARMAN launched a new live event series on JBL Professional where they partner with pro-DJs worldwide. The concept? To teach aspiring artists and musicians how to amp up their creative process in a series of live classes. With [...]

JBL PROFESSIONAL—DESIGN MY JBL CONTEST Social Media Strategy and Design Open Doors to a New Demographic CHALLENGE JBL Professional wanted to launch a brand awareness campaign in partnership with Amazon. The goal? Increase awareness amongst Gen Z and Millennial artists by positioning JBL Professional as a hip, cool and energetic brand. The metric? [...]