Case Study: Made with Descript Influencer Program Made with Descript Influencer Marketing Program Builds Awareness for Tech Startup Creating an Effective Influencer Marketing Program San Francisco-based software startup Descript makes a collaborative audio/video editing platform that works like a doc. It’s seriously cool and seriously packed with features, including [...]
LEXICON GOES TO THE GENESIS OPEN Comprehensive Digital Campaign Drives Awareness of Luxury Partnership CHALLENGE As one of the most revered stops along the PGA TOUR, the Genesis Open brings the world’s best golfers and their biggest fans together for a week of luxurious on-course experiences. When Lexicon—the chosen audio partner for Genesis premium [...]
REINVENTING THE MODERN OFFICE 360° campaign for SAMSUNG and AMX Acendo Huddle Room solutions. CHALLENGE Going into holiday 2017, SAMSUNG and AMX by HARMAN created a technology bundle for small-to-mid-sized businesses to deploy in modern huddle spaces. The package included a SAMSUNG display and AMX Acendo conference-room solutions. The promotion specifically targeted new businesses [...]
AVID GOES INDIE WITH PRO TOOLS FIRST All-new product messaging helps Avid appeal to independent musicians like never before. CHALLENGE Pro Tools is the industry standard DAW for producing today’s recorded music. And with Pro Tools Cloud Collaboration, professional studios around the world can connect with artists remotely to create new music. So when [...]
MAROON 5: POWERED BY PRO TOOLS Best-selling artist embraces Pro Tools Cloud Collaboration in this three-part video series. CHALLENGE For Maroon 5 and producer/engineer Noah Passavoy, making a record means sending session files between home studios, tour buses, and historic recording studios around the world. Ahead of their 2017 release, Red Pill Blues, Maroon [...]
AMPLIFY HELPS JBL PRO WIN BIG WITH SHORTY AWARD Interactive social media campaign wins Shorty Award for nationwide truck tour and recording contest. CHALLENGE With the release of the EON ONE, JBL aimed to provide singer/songwriters with an all-in-one professional PA system that would help them get inspired and sound their best. So when [...]
HARMAN LUXURY: LET’S MAKE A DEAL-ER EVENT Social media campaign and live event coverage launch inaugural HARMAN dealer support initiative. CHALLENGE As the first point of contact for customers, HARMAN Luxury Audio dealers are a vital part of how music lovers find their new favorite audiophile equipment. Looking to nurture these relationships and raise [...]
TYCHO GETS DANGEROUS Digital campaign delivers huge awareness for Dangerous Music and GRAMMY-nominated Tycho. CHALLENGE For Tycho’s fourth studio album Epoch, sound engineer and producer Count (Mikael Eldridge) went beyond mixing Pro Tools in the box and chose the Dangerous 2-BUS+ as the best summing mixer solution for Tycho’s intricately layered music. So [...]
RESHAPING THE GUITAR MARKET WITH LINE 6 Groundbreaking product launches and powerful marketing campaigns help Line 6 shape the future of the guitar effects industry. CHALLENGE When it comes to pushing the bounds of what’s possible with guitar sounds, Line 6 has been shattering limitations for more than two decades. Since 2011, Amplify [...]