BREATHING NEW LIFE INTO AKG Comprehensive social strategy drives exponential growth for industry icon. CHALLENGEWith over 70 years of experience, AKG is one of the industry’s foremost innovators of microphones and headphones. But that’s only half the story. They also produce lifestyle headphones that live up to their pro heritage and meet the needs [...]

LEXICON GOES TO THE GENESIS OPEN Comprehensive Digital Campaign Drives Awareness of Luxury Partnership CHALLENGE As one of the most revered stops along the PGA TOUR, the Genesis Open brings the world’s best golfers and their biggest fans together for a week of luxurious on-course experiences. When Lexicon—the chosen audio partner for Genesis premium [...]

PLUG IN. SET THE STAGE. AMAZE. Integrated campaign sets the stage for all-new Martin flagship low-fog machine. CHALLENGE In the spring of 2018, Martin by HARMAN made the first update to its low-fog machine lineup in over a decade—the all-new JEM Glaciator Dynamic. The Glaciator Dynamic is a reboot of the live-entertainment industry’s most [...]