JBL PROFESSIONAL—A MASTER CLASS SUCCESS Creative Direction and Content Creation Taps Into a Youthful Audience CHALLENGE HARMAN launched a new live event series on JBL Professional where they partner with pro-DJs worldwide. The concept? To teach aspiring artists and musicians how to amp up their creative process in a series of live classes. With [...]

EUROPA BY REASON Taking Reason’s flagship synth to a new audience. CHALLENGE When Propellerhead launched Europa by Reason, it marked the first time one of the company’s acclaimed synths became available outside of the Reason platform. Amplify was tasked with generating awareness and driving conversions for this landmark standalone product—while assuring long-time customers that [...]