LEXICON GOES TO THE GENESIS OPEN Comprehensive Digital Campaign Drives Awareness of Luxury Partnership CHALLENGE As one of the most revered stops along the PGA TOUR, the Genesis Open brings the world’s best golfers and their biggest fans together for a week of luxurious on-course experiences. When Lexicon—the chosen audio partner for Genesis premium [...]

EUROPA BY REASON Taking Reason’s flagship synth to a new audience. CHALLENGE When Propellerhead launched Europa by Reason, it marked the first time one of the company’s acclaimed synths became available outside of the Reason platform. Amplify was tasked with generating awareness and driving conversions for this landmark standalone product—while assuring long-time customers that [...]

PLUG IN. SET THE STAGE. AMAZE. Integrated campaign sets the stage for all-new Martin flagship low-fog machine. CHALLENGE In the spring of 2018, Martin by HARMAN made the first update to its low-fog machine lineup in over a decade—the all-new JEM Glaciator Dynamic. The Glaciator Dynamic is a reboot of the live-entertainment industry’s most [...]

TYCHO GETS DANGEROUS Digital campaign delivers huge awareness for Dangerous Music and GRAMMY-nominated Tycho. CHALLENGE For Tycho’s fourth studio album Epoch, sound engineer and producer Count (Mikael Eldridge) went beyond mixing Pro Tools in the box and chose the Dangerous 2-BUS+ as the best summing mixer solution for Tycho’s intricately layered music. So [...]

RESHAPING THE GUITAR MARKET WITH LINE 6 Groundbreaking product launches and powerful marketing campaigns help Line 6 shape the future of the guitar effects industry. CHALLENGE When it comes to pushing the bounds of what’s possible with guitar sounds, Line 6 has been shattering limitations for more than two decades. Since 2011, Amplify [...]