Learn how Amplify helped Logitech's creators and streamers team create a unique story for a wide range of microphones, headphones and accessories in this Logitech brand messaging case study.

Fully integrated SEO strategy increased organic search traffic by 85%.

AVID GOES INDIE WITH PRO TOOLS FIRST All-new product messaging helps Avid appeal to independent musicians like never before. CHALLENGE Pro Tools is the industry standard DAW for producing today’s recorded music. And with Pro Tools Cloud Collaboration, professional studios around the world can connect with artists remotely to create new music. So when [...]

JBL PROFESSIONAL—A MASTER CLASS SUCCESS Creative Direction and Content Creation Taps Into a Youthful Audience CHALLENGE HARMAN launched a new live event series on JBL Professional where they partner with pro-DJs worldwide. The concept? To teach aspiring artists and musicians how to amp up their creative process in a series of live classes. With [...]

AMP UP NYC Helping New York City’s leading music education program find their voice. CHALLENGE Amp Up NYC is a joint partnership between Berklee College of Music, Little Kids Rock, and New York City. Without a messaging framework in place, Amp Up NYC was having trouble expressing the benefits of the program [...]

BERKLEE COLLEGE OF MUSIC Crafting strategic messaging for the nation’s top music education organization. CHALLENGE Berklee College of Music operates five music programs under the Berklee City Music umbrella. However the purpose of each program was unclear to students, parents, and educators. So in 2014, Berklee’s leadership engaged Amplify to craft a ten-year vision [...]

RESHAPING THE GUITAR MARKET WITH LINE 6 Groundbreaking product launches and powerful marketing campaigns help Line 6 shape the future of the guitar effects industry. CHALLENGE When it comes to pushing the bounds of what’s possible with guitar sounds, Line 6 has been shattering limitations for more than two decades. Since 2011, Amplify [...]