CHALLENGE

For Tycho’s fourth studio album Epoch, sound engineer and producer Count (Mikael Eldridge) went beyond mixing Pro Tools in the box and chose the Dangerous 2-BUS+ as the best summing mixer solution for Tycho’s intricately layered music. So when Epoch received a GRAMMY nomination for Best Dance/Electronic Album, Dangerous Music wanted to spread the word.

Amplify developed a comprehensive campaign to promote a documentary-style video online. Through a combination of digital advertising, social media, and strategic partnerships, we drove over 100k impressions and generated 50,000 video views—making Tycho the most-watched Dangerous Music artist video ever.