CHALLENGE

Going into holiday 2017, SAMSUNG and AMX by HARMAN created a technology bundle for small-to-mid-sized businesses to deploy in modern huddle spaces. The package included a SAMSUNG display and AMX Acendo conference-room solutions. The promotion specifically targeted new businesses that want to offer their millennial-aged and increasingly remote workforce a fluid office environment that allows for fast and easy collaboration.

SAMSUNG and AMX by HARMAN needed to raise awareness of this solution with small-business tech buyers who primarily research online before establishing a sales relationship.

SOLUTION

Amplify created a campaign that spoke directly to these tech buyers including product messaging, digital advertisements, press releases, lifestyle photography and a lifestyle product-explainer video that clearly illustrated the benefits of the product for the target user group.

Our creative included environments, people, and scenarios that reflected the buyers’ own experiences to draw them in from 3rd party platforms to the product website where the target customer could easily download additional collateral and get in touch with the AMX sales team. The project yielded AMX’s most-watched video from the past year which resulted in increased traffic to the AMX website and a sizable uptick in customer leads.