CHALLENGE

For nearly 20 years, Revel and Lincoln have collaborated closely to fuse the art of luxury with the science of sound. When sitting inside the cabin of any Lincoln vehicle equipped with a Revel sound system, the results of this unique collaboration truly speak for themselves.

As the two brands were preparing for a dealer event, they asked Amplify to create an immersive audio track that would enhance the listening experience for their event attendees while riding in the all-new Aviator. They wanted the track to educate the listeners on the all-new Revel Ultima 3D system and entertain them with high-fidelity music, but there was one small problem—time.

With the event only a few weeks away, Amplify needed to work quickly to create an audio track that would clearly communicate the Revel sound system technology while keeping listeners tuned in and engaged.

SOLUTION

Having worked extensively with Revel and Lincoln in the past, the Amplify team already had an in-depth knowledge of their brand voice and messaging. Keeping listener attention span in mind, we created a podcast-style script that was casual and conversational, while still maintaining a professional and educational feel.

Once we received approval on the script, we hit the ground running. We hired two professional voiceover actors and held a remote recording session with our Creative Director. We then took the track to a professional audio engineer for mixing, and before we knew it, the final piece was ready.

RESULTS

The immersive audio tour checked all the boxes for Revel and Lincoln—it was short yet informative, conversational yet professional. In fact, the track was so effective that they asked us to produce another one just weeks later for an event with the Lincoln Corsair. Give the tracks a listen down below! Just be sure to close your eyes and imagine you’re in the passenger seat of a Lincoln…