SEO Blog Writing Generates Big Revenue for Reason Studios

CHALLENGE

Reason Studios sells a variety of software synthesizers in their online store. Although the products are well-reviewed and respected, Reason Studios was having trouble generating awareness and drawing traffic away from established manufacturers like Waves and Splice.

SOLUTION

We began our research based on the 5-step Amplify content marketing framework. While doing SEO keyword research, we found that Reason’s target customers are always looking for new “soft synths” and “plugins”, however none of the major manufacturers were providing content to help customers to sort through the various options available. We created an in-depth blog article titled “Soft Synth Buyers Guide: Choosing the Right Synth Plugin for You,” which walked customers through all the choices and selections.

We then promoted the article several ways:

• Highlighted on web home page
• Shared on Reason Studios social accounts
• Email blast to subscriber list
• Direct outreach to bloggers and music websites

RESULTS

Within a month, the article became the highest-performing blog article in Reason Studios’ history, ranking in the Google top 5 for “soft synth”.

The article has generated over 10x ROI through direct sales and organic content value, and has backlinks to several of the music production industry’s most important websites, including http://loops.directory and https://www.kvraudio.com.