In this Logitech brand messaging case study, we’ll explore how Amplify helped the Blue team at Logitech create a unique story for each of their products and alleviate bandwidth issues. 

CHALLENGE

Blue Microphones, a division of Logitech, offers a wide range of microphones, headphones and accessories with similar feature sets and price points—making it difficult for customers to differentiate between each option. Additionally, they have a small team with limited bandwidth and don’t always have the time to address all of the copy projects that need to get done.

Blue was looking for a copywriting agency that understood their brand, was able to contribute on a regular basis, and could help them tell a unique and compelling story for each of their products.

SOLUTION

Having worked closely with members of the Blue team for years, Amplify was able to integrate deeply with Blue and Logitech to tackle a wide range of messaging projects, freeing up time for company executives to work on campaigns and collaborate with international teams.

Here are a few highlights from our projects with Blue:

Product Messaging: Amplify has helped Blue carve out a unique niche for more than a dozen premium microphones by developing concise positioning statements, packaging copy and web copy.

Campaign Content: Using social media and dedicated campaign landing pages, Amplify has helped Blue tell their brand story and direct customers to the perfect equipment for their needs. 

Content Marketing: From interviews with industry professionals to original video content, Amplify has helped Blue reach new customers through social media marketing.

Award Submissions: By crafting compelling submission entries, Amplify has helped Blue earn accolades like the 2020 CES Innovation Awards, which Blue was honored to receive for the Yeti X USB microphone.

Press Releases: By writing engaging press releases for product launches, events and more, Amplify has helped Blue garner valuable media attention.

Ad Copy: Through targeted advertising and carefully crafted copy, Amplify has helped Blue increase direct and dealer sales revenue.

RESULTS

Like copywriting itself, the results are part art and science. We’ve helped build Blue’s brand story over the past six years, and helped them branch out into adjacent markets with authentic and genuine messaging that supports the brand. In addition, we’ve boosted their SEO value and web traffic, leading in part to a 20x increase in direct sales year-over-year.

To see more of our work with Blue, including a full website redesign, a popular lifestyle blog and a successful search engine optimization campaign, check out these additional case studies:

• Blue Microphones—Clearly Different
• Blue Microphones—The Blue Journal
• Blue Microphones—SEO Strategy to Reach New Audiences