Project Description

RESHAPING THE GUITAR MARKET WITH LINE 6

Groundbreaking product launches and powerful marketing campaigns help Line 6 shape the future of the guitar effects industry.

CHALLENGE

When it comes to pushing the bounds of what’s possible with guitar sounds, Line 6 has been shattering limitations for more than two decades. Since 2011, Amplify has helped Line 6 launch more than 25 groundbreaking new products—including the award-winning Helix effects processor—and enter new categories like live sound and artist signature instruments.

Over the course of our partnership, we’ve helped Line 6 reach guitarists across all skill levels and playing styles—from aspiring guitarists who want to hone their skills, to professional guitarists performing on the world’s biggest stages.

CUSTOMER

Line 6

WHAT WE DID

Product launches, copywriting, social media, digital advertising

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