CHALLENGE

As the first point of contact for customers, HARMAN Luxury Audio dealers are a vital part of how music lovers find their new favorite audiophile equipment. Looking to nurture these relationships and raise awareness of top dealers, HARMAN turned to Amplify to develop and implement a strategy for achieving their goals.

SOLUTION

Amplify worked closely with HARMAN and LA-based dealer Brooks Berdan Ltd. to coordinate a special listening event that showcased the latest Mark Levinson electronics and Revel loudspeakers. We crafted a comprehensive social media campaign that engaged both HARMAN and Brooks Berdan Ltd. audiences throughout the entire event lifecycle—from ideation to throwbacks. A photoshoot was also conducted before and during the event to capture content for future evergreen and dealer support posts.