Brands are learning that influencer marketing campaigns need to be more strategic and well thought-out in order to achieve successful results. Where mega and macro influencers used to be the main point of focus, micro [...]

From celebrities and models to vloggers and bloggers, social media influencers make up a large portion of modern social media. And while it’s true that influencers play an important part in social media marketing, what [...]

Have you ever purchased a product just because you saw one of your favorite vloggers mention it on social media? If so, you’ve experienced influencer marketing first-hand. From Facebook to Instagram, YouTube, and beyond, influencer [...]