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Influencer Marketing: Why Micro Influencers Are So Effective in 2020

Have you ever purchased a product just because you saw one of your favorite vloggers mention it on social media? If so, you’ve experienced influencer marketing first-hand. From Facebook to Instagram, YouTube, and beyond, influencer marketing is frequently used to tap into new audiences, increase sales, and spread overall brand [...]

By |June 27th, 2019|Categories: Influencer Marketing, Social Media Marketing|1 Comment

SEO Writing: Know What Your Audience Is Searching For In 2020

Over 3.5 billion Google searches are made every day. Studies have shown that over 50% of searchers click on the top three search results, while less than 25% make it past the first page. That's why it’s more important than ever to make sure your website is optimized with top-notch [...]

By |March 6th, 2019|Categories: Content Marketing, Copywriting, Search Engine Optimization|Comments Off on SEO Writing: Know What Your Audience Is Searching For In 2020

How to Conduct an Interview (And Turn It Into Great Content)

As the content marketing manager here at Amplify, I conduct a lot of interviews. And I’m not talking about the “let’s go over your resume” type of interview. I interview industry experts, artists, audio engineers, bar owners, CEOs, horse track owners (that was an interesting conversation, to say the least) [...]

By |December 11th, 2018|Categories: Content Marketing|Comments Off on How to Conduct an Interview (And Turn It Into Great Content)

8 Tips For Writing Email Subject Lines (That Actually Improve Open Rates)

On average, 8 out of 10 people will read your email subject lines, but only 2 of them will open your email. An engaging email subject line can be the difference between landing the sale, and landing in the trash bin. There’s an old saying in the music business, “don’t [...]

By |December 4th, 2018|Categories: Copywriting|Comments Off on 8 Tips For Writing Email Subject Lines (That Actually Improve Open Rates)

Why You Should Hire A Social Media Marketing Agency

Social media is one of the cornerstones of modern marketing. In order for brands to stay on the cutting edge, connect with more people and drive more sales, a strong social media presence is a must. The question is, what’s the most effective way to keep up with the ever-evolving demands [...]

By |November 16th, 2018|Categories: Social Media Marketing|Comments Off on Why You Should Hire A Social Media Marketing Agency

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