CHALLENGE

When Propellerhead launched Europa by Reason, it marked the first time one of the company’s acclaimed synths became available outside of the Reason platform. Amplify was tasked with generating awareness and driving conversions for this landmark standalone product—while assuring long-time customers that Propellerhead remains committed to the Reason platform.

SOLUTION

We began by identifying the product’s core value proposition and developing a compelling positioning statement. Working closely with the Propellerhead team in Stockholm, we then created campaign messaging for deployment across web, social, digital and more. Using our tried-and-true approach to press communications, we developed PR collateral that resulted in dozens of positive mentions and reviews worldwide.

SUCCESSFUL METRICS

Number of trial downloads, number of sales, conversion on digital campaigns, awareness generated via social media.