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Best Instruments for Making Music in Your Newfound Spare Time
Finding yourself with some extra downtime lately? Fill it with music! From Strumsticks to synthesizers, we’ve rounded up a grab bag of our favorite pick-up-and-play instruments. With many aspects of everyday life temporarily on hold, you may find yourself with a surplus you never expected—spare time. As we all adjust [...]
6 Brands Doing Instagram Stories Right
Earlier this year, Instagram announced its goal to make Stories their number one focus for communication. In other words, it’s time to amp up how your brand uses IG Stories. Done right, Stories can help humanize your brand, inspire customers with authentic content and foster a strong community—and that’s just [...]
How Brands Can Use the Right Language to Speak To Customers Authentically
Learn how creating a brand voice, conducting customer research, and crafting concise product messaging can help brands speak to their customers authentically. Do your customers trust you? According to a recent study, customers ranked brand trust as a major consideration before making a purchase. In [...]
Think Outside the Trade Show—How to Plan and Execute Virtual Events
You get the harrowing email—the conference or trade show you attend every year to showcase your products has been cancelled. Brands that relied on live events to make connections, garner publicity, and demonstrate their products have to pivot their strategies and embrace the new reality of virtual events. The unique [...]
How to Record an Album While Self-Isolating
Missing the creative outlets of playing out, recording in a studio or jamming with friends? We’ve got you covered with these tips for cutting your next record while you’re stuck at home. Stay-at-home orders got you unable to play out, record in studios or jam with friends? Yeah, us too. [...]
PR Essentials for Small Brands and Startups
Perhaps you're just about to launch your innovative new start-up and need a launch campaign or, you're an established brand that wants more people to know what you do. In any case, you'll need to implement the right public relations (PR) plan. In this article, we’ll outline several tips for [...]
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