Social media is one of the cornerstones of modern marketing. In order for brands to stay on the cutting edge, connect with more people and drive more sales, a strong social media presence is a must. The question is, what’s the most effective way to keep up with the ever-evolving demands of social—by hiring in house or turning to a social media marketing agency?
In this article, we’ll cover four ways a social media marketing agency can provide a solution that’s better for your needs—whether you’re looking for a team of social specialists to serve as your resident experts, or simply need more bandwidth to execute a more sophisticated social strategy.
More Hands On Deck
It takes a wide range of skills to create a stand-out social presence. Platform-specific strategies need to be developed. Visual assets need to be created. Strong copy needs to be written. Posts need to be scheduled and published during high-traffic times. Social communities need to be managed. Customer support must be provided promptly. And heaps of data has to be organized into meaningful takeaways and reports—all while staying on top of current best practices.
In other words, it’s a lot of work.
By hiring a dedicated social media marketing agency, you get access to an entire team of creative professionals—social strategists, specialists, writers, graphic designers, & more—that can handle social initiatives of any size, all for the same price as a single employee.
If you only need help with one or two steps in the process, no problem. Simply scope the agency in those areas, and let them help you get more done. And since the agency already has a full team in place, you can always dial up their involvement when you’re ready to take your social presence to the next level.
Latest Trends At Your Fingertips
Sometimes there’s hardly enough time in the week to handle the heaping workload—let alone find your way around the ever-changing social landscape. Social media agencies already know the tools, techniques and trends to keep your brand at the tip of the spear. And when a new social platform emerges or game-changing API shifts happen, you can bet your agency will already be on top of it.
Another benefit to having an on-trend social media marketing agency, is it streamlines the path to your business goals. Want to convert more followers to customers? No problem, your social agency has helped dozens of brands do the exact same thing. Want to capitalize on an emerging platform? Your agency is already active on it and knows its weaknesses and strengths for business, inside and out. Just say the word and they’ll help you get it done—that way you can keep your mind on higher-level tasks.
Easily Scale Up Your Efforts
To ensure continued growth, your social efforts have to be scalable. That means needing to eventually scale up your team. If your plan is to hire in-house, this means conducting rounds of interview and spending countless hours on a lengthy onboarding process—all before you can make progress toward your goals.
A dedicated social media marketing agency already has the team in place to realize your marketing vision. No downtime. No onboarding. Just blazing-fast bandwidth that will help you accomplish anything from modernizing your social strategy, creating more content, increasing the social cadence, affecting positive brand sentiment or anything else you choose.
A New Perspective
To paraphrase Jay Conrad Levinson, marketing is a process that is constantly being improved and perfected. But finding the right way to improve or the correct path forward can be tricky. Perhaps you’re too close to the brand and could benefit from a fresh pair of eyes to help you take things in a new direction or solve a problem. Enter your social media marketing agency.
Agencies are trained to keep a keen eye on what’s working in the industry, how competing brands are addressing customer needs, and which marketing tactics are really resonating. This gives them the unique ability to help your brand cut through the static and grow in the right direction.
In A Nutshell…
Social media agencies provide a custom-tailored solution that helps you reach your goals, stay current with industry trends, future-proof your marketing efforts and get a new perspective on your brand—all without the lost time or sticker shock of hiring in-house employees. So go ahead, turn to a social media marketing agency for your next project. Come to think of it, why not turn to Amplify.
Ready to talk social? Contact our team today.
